Des industriels laitiers lancent une grande opération de communication sur le tri des pots de yaourt. Mais le recyclage à grande échelle de ces contenants, pour leur grande majorité en polystyrène, est toujours loin d’être assuré.
A campaign called #TriTonPot, launched by dairy industry leaders, aims to encourage the recycling of yogurt pots, which are primarily made of polystyrene. Despite the campaign's goal to improve recycling rates, the process is complex, with only about 5% of pots successfully recycled, often ending up burned or buried. The initiative highlights a gap between promotional efforts and the current recycling infrastructure.
